9 days ago - req12643

Product Marketing Manager

Sales & marketing

Other technical job categories

In a nutshell


San Jose - CA, US


Sales & marketing


8+ years



Job Category

Other technical job categories




ASML is one of the world’s leading manufacturers of lithography systems that help enable Moore’s Law and the creation of increasingly powerful and capable electronic devices. Our San Diego-based light source division, Cymer, is renowned for developing both deep ultraviolet (DUV) lithography light sources and next generation extreme ultraviolet (EUV) light sources.As the world’s leading semiconductor equipment manufacturer, ASML enables chipmakers to produce cheaper, speedier chips – and to produce them faster – thereby enabling all the technology you use today. The systems we produce integrate several large and sophisticated machines, themselves each a feat of engineering innovation, precision, and speed.

We are a multinational company with over 70 locations in 16 countries, headquartered in Veldhoven, the Netherlands. We have 18 office locations around the United States including main offices in Wilton, CT, Chandler, AZ, San Jose, CA and San Diego, CA (EUV laser source creation).

Hermes Microvision, Inc. (HMI), an ASML company, is a leading supplier of advanced E-beam inspection and pattern verification systems used for advanced semiconductor devices. HMI has multiple years of e-beam application experience and leadership in semiconductor factories, focused on high resolution and voltage contrast imaging. As part of ASML, HMI will boost ASML’s holistic lithographic portfolio of (i) lithography exposure systems, (ii) computational lithography and (iii) metrology. Between these three cornerstones ASML offers application products for process window enhancement, control and detection. We are located in the heart of San Jose and growing!

If you have a passion for technology and innovation you’ll want to check us out. Be a part of progress.

One Company, One Goal, Limitless Innovation. It's our people that make the difference.

Job Mission

As a Product Marketing Manager, you will be responsible for marketing and product lifecycle management of HMI’s products.Will manage install base product marketing.

Job Description

Responsible for market study, including: market segment identification, market sizing, MRS, and value proposition. Generate and maintain market collaterals, including: product brochure, whitepaper, and promotion materials. Responsible for product promotion at customer site. Responsible for product lifecycle management including: concept & feasibility, alpha, beta, and EOL. Manage CIP Program, including software and hardware feature enhancement. Perform competitive landscape study. Responsible for product training.

  • Identifies new product and upgrade opportunities based on deep understanding of customer (chipmaker and ASML) technology needs and detailed technical requirements as well as market analysis
  • Works closely with ASML marketing and product management teams to ensure roadmap is well aligned with the needs of our customers.
  • Works closely with program managers on key development projects, often acting as the sole marketing representative on the core team responsible for developing the product or program.
  • Develop and maintain Market Requirements Specifications (MRS) to clearly capture and define the product or service business opportunity
  • Develops product penetration strategy as part of the product introduction plans, including direct customer and chipmaker value propositions
  • Develops and maintains collateral for both new and existing products
  • Provides product positioning training and materials for account managers, field marketing, and field service engineers
  • Maintains regular communications with direct customers and chipmakers to explain product roadmap, describe new product features & benefits, and coordinate customer technical interface meetings with top accounts
  • Increase knowledge of customer roadmaps, plans, processes and challenges supporting competitive analysis, Works closely with field marketing and product marketing to provide account and field service teams with collateral to respond to competitive threats
  • Works closely with various organizations to define a compelling product roadmap
  • Acts as key interface with account teams for product and technical inquiries and acts as primary local point of contact for new product evaluations – providing technical guidance to the product development group and account team on customer specific introduction strategies
  • Performs other duties assigned.


  • Master’s Degree in Engineering or Material Science, or related technical engineering degree required.


  • Minimum of 8+ years of relevant, work related experiences of application development in defect inspection / metrology in semiconductor manufacturing
  • Experience with front end semiconductor processing technology experience required
  • Experience in semiconductor capital equipment product marketing, product management, field marketing or applications with a proven track record of successfully bringing products to market
  • Experienced in developing product value propositions through deep knowledge of impact to customers.
  • Excellent knowledge of collateral creation, particularly with PowerPoint skills, to convey concise and unambiguous messaging
  • Experience in defining market needs based on deep understanding of customers, applications and products
  • Strong understanding about e-beam inspection technology
  • Strong understanding about best practice of defect inspection in R&D, ramp-up and manufacturing environment, in term of lot/wafer sampling strategy, linkage of defect with yield enhancement
  • Must be hands-on & willing to learn e-beam technology
  • Excellent communication skills and strong customer facing experiences
  • Must be able to travel 35%, both international and domestic


This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer is required. May stand for extended periods when facilitating meetings. The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodations may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.

Other Information


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee routinely is required to sit; walk; talk; hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch.

  • The employee is occasionally required to move around the campus.
  • The employee may occasionally lift and/or move up to 50 pounds.
  • May require travel dependent on business needs.
  • Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  • Can work under deadlines.
  • The environment generally is moderate in temperature and noise level.
  • Must be able to read and interpret data, information, and documents.
  • Can observe and respond to people and situations and interact with others encountered in the course of work.
  • Can learn and apply new information or skills.
  • Responsibilities include periodic travel to regional and overseas sites for product technical support and special support projects.
  • Work may include onsite technical support involving heavy lifting of equipment & modules.
  • Position may require technical work activity in a clean-room production environment and/or laboratory setting.
  • The environment generally is moderate in temperature and noise level.
  • Occasionally may be exposed to loud noise bursts and may be exposed to toxic gases (fluorine).
  • May be requested to work in small, confined spaces.

We offer competitive salaries and benefits including medical, dental, vision, 401(K), and FSAs.

We are committed to leveraging the diverse backgrounds, perspectives, and experiences of our workforce to create opportunities for our people and the business.

EOE AA M/F/Veteran/Disability