30+ days ago - req12736

Sr. Product Marketing Manager

Sales & marketing

Electrical engineering

Computer science & software engineering


In a nutshell


San Jose - CA, US


Sales & marketing


8+ years



Job Category

Electrical engineering, Computer science & software engineering, Physics




ASML US brings together the most creative minds in science and technology to develop lithography machines that are key to producing faster, cheaper, more energy-efficient microchips. We design, develop, integrate, market and service these advanced machines, which enable our customers - the world’s leading chipmakers - to reduce the size and increase the functionality of their microchips, which in turn leads to smaller, more powerful consumer electronics. Our headquarters are in Veldhoven, the Netherlands, and we have 18 office locations around the United States including main offices in Chandler Arizona, San Jose and San Diego California, Wilton Connecticut, and Hillsboro Oregon.

Job Mission

We are seeking a senior product marketing manager responsible for ASML’scomputational lithography and related fab applications software products. In this role, you will develop and own the product definition, market strategy and roadmap. This extends from increasing the profitability of our existing product lines to developing new products for the company. As a senior product marketing manager, you will develop product marketing plans for computational lithography fab applications and drive product generation process through market research, competitive analysis, feasibility studies, customer engagements, pricing, and business planning. You must be able to work closely with customers across the globe, translate customer business needs to product requirements, market trends and product roadmaps, and lead effectively across R&D, product engineering, sales and field operations. This requires a highly motivated, talented and flexible individual with adept technical and business knowledge, excellent communication and presentation skills, and strong organizational and management capabilities.

Job Description

  • Identify areas for growth and create strategic marketing plan and product roadmaps to help drive product definition, design and development, customer engagement, and market penetration

  • Acquire deep customer knowledge. Interact with customers to gain understanding of their technical requirements and effectively translate these requirements into the product roadmap and engagement strategies

  • Own market requirements, market validation and product roadmaps. Deliver product requirement documents with business cases and market feasibility and validation plans

  • Evaluate the financial aspects of product development such as budgets, expenditures, research and development appropriations, return-on-investment and profit-loss projections

  • Develop and execute product business plan by analyzing business development opportunities and monitoring market trends. Use sales forecasting and strategic planning to ensure sales and profitability of our products

  • Work with product engineering and account teams to define customer engagement plans

  • Be an expert with respect to the competition including competitive analysis and positioning. Develop and drive competitive marketing campaigns to ensure product market share and profitability

  • Collaborates cross-functionally on competitive selling, pricing, market development and field solutions

  • Drive and develop use cases, marketing materials, sale collaterals and market communication plans including press releases, launch materials, customer presentations, and sales training materials

  • Develop the core positioning and messaging for the product. Formulate, direct and coordinate market communication activities and policies to promote our products through various channels

  • Manage issues and escalations associated with ordering of product, systems and tools, and manufacturing supply

  • Customer visits and meetings with up to 25-30% travel


Master’s degree in Electrical Engineering, Computer Engineering and Physical Sciences or equivalent experience.


  • 10 or more years of experience in semiconductor industry

  • 5 or moreyears of experience in product marketing and management with working knowledge in lithography, metrology and process control

  • Experience working with semiconductor customers worldwide

  • Experience in leading cross functional teams in global operations

  • Have strong customer focus and broad industry connections:

    • Own customers. Be a customer expert and advocate

    • Leadership skills to influence, organize and lead across multiple functional organizations with ability to bring ideas and plans to desired results

    • Ability to develop strong relationships with engineering, sales and field support organizations

Personal skills

  • Strong problem solving and analytical skills

  • Excellent written and verbal communication skills, in a multi-cultural environment

  • Attention to details to ensure clear product definition and performance to market plan

Context of the position

This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer is required. May stand for extended periods when facilitating meetings.
The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodations may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.

Other information

EOE AA M/F/Veteran/Disability