30+ days ago - req13906

Product Marketing Manager

Sales & marketing

Other job categories

In a nutshell


San Diego - CA, US


Sales & marketing


8+ years



Job Category

Other job categories


ASML is one of the world’s leading manufacturers of lithography systems that help enable Moore’s Law and the creation of increasingly powerful and capable electronic devices. Our San Diego-based light source division, Cymer, is renowned for developing both deep ultraviolet (DUV) lithography light sources and next generation extreme ultraviolet (EUV) light sources.As the world’s leading semiconductor equipment manufacturer, ASML enables chipmakers to produce cheaper, speedier chips – and to produce them faster – thereby enabling all the technology you use today. The systems we produce integrate several large and sophisticated machines, themselves each a feat of engineering innovation, precision, and speed.

We are a multinational company with over 70 locations in 16 countries, headquartered in Veldhoven, the Netherlands. We have 18 office locations around the United States including main offices in Wilton, CT, Chandler, AZ, San Jose, CA and San Diego, CA (EUV laser source creation).

In the Cymer Light Source (CLS) division in San Diego, we design and manufacture Deep Ultraviolet (DUV) lasers, used directly in the chipmaking process. Far from a basic “consumer” laser, these machines are complex, powerful, and flexible. The lasers we make require: durable and high-speed precise motion-controlled optics to maintain wavelength to femtometer accuracy under high laser powers; advanced materials to endure the harsh Fluorine-rich environments and high powers; clever mechanical designs to allow high performance and fit all the parts within a confined space, but still allow easy manufacturing and servicing; very fast high power electronics and electrical designs to deliver short high voltage pulses at precise timing to control pulse energy within hundredths of a percent; gas flows at hurricane speeds to keep the laser discharge area clear; cutting edge controllers and algorithms to deliver stable and consistent performance and automate all operations; and advanced real-time electronics, firmware and software to control the laser and interact with other equipment. The laser needs to minimize use of expensive or rare resources like energy or Neon gas. It needs to actively control temperatures, pressures, gas concentrations and voltages precisely to maintain good performance. It must react instantly to changing customer demands and environmental conditions. And it needs to do all of this, operating continuously and reliably for months while producing billions of perfect light pulses, without any human intervention or downtime.

If you have a passion for technology and innovation you’ll want to check us out. Be a part of progress.

One Company, One Goal, Limitless Innovation. It's our people that make the difference.

Job Mission

You will be part of the Product Marketing team within the DUV light source business within ASML. This role will be based in San Diego. The role will require innovation as well as all the fundamental product marketing disciplines and responsibilities applied to the light source products as well as a suite of services that comprise the entirety of the Cymer Light Source business unit. Responsibilities include but are not limited to understanding our market segment, defining new products and services, working closely with engineering and ASML marketing through development and launching products to market, creating and refining product collateral, representing the products and services to customers all with the goal of meeting our market share and financial targets.

Job Description

  • Identifies new product and upgrade opportunities based on deep understanding of customer (chipmaker and ASML) technology needs and detailed technical requirements as well as market analysis
  • Works closely with ASML and Cymer marketing and product management teams to ensure Cymer’s roadmap is well aligned with the needs of our customers.
  • Works closely with Cymer program managers on key development projects, often acting as the sole marketing representative on the core team responsible for developing the product or program.
  • Develop and maintain Market Requirements Specifications (MRS) to clearly capture and define the product or service business opportunity
  • Develops product penetration strategy as part of the product introduction plans, including direct customer and chipmaker value propositions
  • Develops and maintains collateral for both new and existing products
  • Provides product positioning training and materials for account managers, field marketing, and field service engineers
  • Maintains regular communications with direct customers and chipmakers to explain product roadmap, describe new product features & benefits, and coordinate customer technical interface meetings with top accounts
  • Increase Cymer’s knowledge of customer roadmaps, plans, processes and challenges supporting competitive analysis, Works closely with field marketing and product marketing to provide account and field service teams with collateral to respond to competitive threats
  • Works closely with various organizations to define a compelling product roadmap
  • Acts as key interface with account teams for product and technical inquiries and acts as primary local point of contact for new product evaluations – providing technical guidance to the product development group and account team on customer specific introduction strategies
  • Performs other duties assigned.


  • Requires a Bachelor’s degree in Science or Engineering
  • Prefer candidate to hold a Master’s Degree in Science or Engineering


  • Minimum 10 years of relevant work related experience
  • Prefer minimum 5 years of front end semiconductor processing technology experience required, photolithography experience preferred
  • Prefer minimum 5 years’ experience in semiconductor capital equipment product marketing, product management , field marketing or applications with a proven track record of successfully bringing products to market
  • Experienced in developing product value propositions through deep knowledge of impact to customers.
  • Excellent knowledge of collateral creation, particularly with PowerPoint skills, to convey concise and unambiguous messaging
  • Experience in defining market needs based on deep understanding of customers, applications and products

Personal skills

  • Excellent (English) written and verbal communications skills.
  • Excellent customer service skills, with a solid foundation in and an understanding of the importance of relationship building.
  • Ability to use MS Word, Excel, PowerPoint, and electronic e-mail systems.
  • Excellent interpersonal and teamwork skills with the ability to influence, motivate, mentor, and lead team resources.
  • Excellent presentation skills with peers, executives, customers
  • Excellent problem-solving techniques.
  • Self-starter; self-motivator; willing to do what it takes to get the job done.
  • Excellent decision making skills and business judgment.
  • Ability to facilitate resolution of technical challenges.
  • Ability to apply knowledge of installation, maintenance/repair, and troubleshooting at both the module and system level, while seeking expertise of more senior field service engineers where required.
  • Ability to read and analyze opto-mechanical and electronic schematics.

Context of the position

Expect a dynamic and enthusiastic working environment, where flexibility, drive and initiatives are highly valued. Work is typically performed in a work schedule of 8-5, M-F . There will be travel required as needed to support the designated customers. This Marketing Manager reports to Head of Product Marketing in San Diego.

Other information


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee routinely is required to sit; walk; talk; hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch.
  • The employee is occasionally required to move around the campus.
  • The employee may occasionally lift and/or move up to 50 pounds.
  • May require travel dependent on business needs.
  • Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  • Can work under deadlines.
  • The environment generally is moderate in temperature and noise level.
  • Must be able to read and interpret data, information, and documents.
  • Can observe and respond to people and situations and interact with others encountered in the course of work.
  • Can learn and apply new information or skills.
  • Responsibilities include periodic travel to regional and overseas sites for product technical support and special support projects.
  • Work may include onsite technical support involving heavy lifting of equipment & modules.
  • Position will require technical work activity in a clean-room production environment and/or laboratory setting.
  • The environment generally is moderate in temperature and noise level.
  • Occasionally may be exposed to loud noise bursts and may be exposed to toxic gases (fluorine).
  • Must be able to work in small, confined spaces.

We offer competitive salaries and benefits including medical, dental, vision, 401(K), and FSAs.

We are committed to leveraging the diverse backgrounds, perspectives, and experiences of our workforce to create opportunities for our people and the business. EOE