30+ days ago - req17020

Director, Product Marketing (Metrology)

Sales & marketing


In a nutshell


San Jose - CA, US


Sales & marketing


8+ years



Job Category





ASML US brings together the most creative minds in science and technology to develop lithography machines that are key to producing faster, cheaper, more energy-efficient microchips. We design, develop, integrate, market and service these advanced machines, which enable our customers - the world’s leading chipmakers - to reduce the size and increase the functionality of their microchips, which in turn leads to smaller, more powerful consumer electronics. Our headquarters are in Veldhoven, the Netherlands, and we have 18 office locations around the United States including main offices in Chandler Arizona, San Jose and San Diego California, Wilton Connecticut, and Hillsboro Oregon.

Job Mission

Hermes Microvision, Inc. (HMI), an ASML company, is a leading supplier of advanced E-beam inspection and pattern verification systems used for advanced semiconductor devices. HMI has multiple years of e-beam application experience and leadership in semiconductor factories, focused on high resolution and voltage contrast imaging. As part of ASML, HMI will boost ASML’s holistic lithographic portfolio of (i) lithography exposure systems, (ii) computational lithography and (iii) metrology. Between these three cornerstones ASML offers application products for process window enhancement, control and detection. As part of our team, you will have the opportunity to go beyond yourself in developing more advanced techniques and pushing the boundaries of technology. ASML is the world's leading provider of lithography systems for the semiconductor industry, manufacturing complex machines that are critical to the production of integrated circuits or chips.

This position requires access to controlled technology, as defined in the Export Administration Regulations (15 C.F.R. § 730, et seq.). Qualified candidates must be legally authorized to access such controlled technology prior to beginning work. Business demands may require ASML to proceed with applicants who are immediately eligible to access controlled technology.

Job Description

We are seeking a senior marketing leader to head product management and marketing of HMI’s eBeam metrology product portfolio. This position will report into the Vice President of marketing at HMI in San Jose.

In this role, you will develop and own the market strategy and roadmap of HMI’s eBeam metrology products. This will be a critical position requiring strong leadership and creativity to establish HMI as a key player in the competitive eBeam metrology market.

This requires a highly motivated, talented and flexible leader with adept technical and business knowledge, excellent communication and presentation skills, and strong organizational, management and team-building capabilities.


  • Develop a comprehensive understanding of key customer requirements in semiconductor markets: understand challenges the customer faces, the technical requirements for our products, and the value represented by our solution
  • Understand our position relative to the competition through competitive SWOT analysis and use this understanding to develop marketing and product introduction strategies.
  • Define product roadmaps that clearly establishes HMI’s competitive advantage
  • Develop marketing plans and product roadmaps to drive product definition, design and development, customer engagements, and market penetration.
  • Evaluate the financial aspects of product developments incl. budgets, expenditures, and projected R&D cost, ROI and profit-and-loss projections.
  • Develop use cases, marketing materials, sales collateral, market communication plans including press releases, launch materials and customer presentations.
  • Customer visits and meetings with up to roughly 25% travel.


  • M.S. or above in electrical engineering, physics, chemical engineering, IC manufacturing, or process technology related fields


  • Demonstrated successes in product development and marketing strategies in the semiconductor capital equipment industry. Prior experience with semiconductor capital equipment including working knowledge of semiconductor processes and CD-SEM metrology is a must.
  • Demonstrated experience in bringing products to market successfully.
  • 10+ years of experience in the semiconductor industry.
  • 5+ years of experience in product marketing and product management with working knowledge in lithography, metrology and process control.
  • Experience managing product management/marketing teams.
  • Critical problem solver with demonstrated experience in leading organizations while influencingcross-functional teams to drive product development, penetration, and adoption.
  • Demonstrated leadership in influencing and managing change.
  • Strong motivation to win with a can-do attitude.
  • Ability to apply a P&L perspective to strategies, execution plans, and decision-making.
  • Strong English communication skills both written and oral.
  • Ability and willingness to travel both domestically and internationally up to 25%.

EOE AA M/F/Veteran/Disability