30+ days ago - req20550

Product Marketing Manager for Key Account

Sales & marketing

Other technical job categories

In a nutshell

Location

San Diego - CA, US

Team

Sales & marketing

Experience

8+ years

Degree

Master

Job Category

Other technical job categories

Introduction

ASML US, including its affiliates and subsidiaries, bring together the most creative minds in science and technology to develop lithography machines that are key to producing faster, cheaper, more energy-efficient microchips. We design, develop, integrate, market and service these advanced machines, which enable our customers - the world’s leading chipmakers - to reduce the size and increase the functionality of their microchips, which in turn leads to smaller, more powerful consumer electronics. Our headquarters are in Veldhoven, Netherlands, and we have 18 office locations around the United States including main offices in Chandler, Arizona, San Jose and San Diego, California, Wilton, Connecticut, and Hillsboro, Oregon.

Job Mission

Responsible for successfully defining and introducing new products that drive revenue growth and market share as a member of the Intel Integrated Account Team.Works closely with Product Development Managers (PDM) and Field Marketing to monitor market trends, identify opportunities for new products, and document the market requirements. Participates in product portfolio development to qualify and quantify value and return on investment analysis within the OnPulse business model.Develops detailed product strategy to drive competitive differentiation, revenue, and OnPulse subscription working closely with PDM’s. Leads new product definition and collaborates with Product Managers and Engineering through development and introduction to ensure product success.Responsible for managing external product communication and messaging with Corporate Marketing.Supports sales activities with collateral and product training to ensure successful product penetration and achievement of financial targets.

This position may require access to controlled technology, as defined in the Export Administration Regulations (15 C.F.R. § 730, et seq.). Qualified candidates must be legally authorized to access such controlled technology prior to beginning work. Business demands may require the Company to proceed with candidates who are immediately eligible to access controlled technology.

Job Description

  • Provides dedicated marketing support for Intel
  • Identifies new product opportunities based on market analysis and business cases
  • Develops and maintains Market Requirements documents to clearly capture the product business opportunity
  • Works closely with Product Managers to determine detailed customer requirements
  • Develops product penetration strategy as part of the product introduction plans, including direct customer and chipmaker value propositions
  • Develops product forecasts and works with the sales organization to meet financial targets
  • Develops and maintains collateral for both new and existing products
  • Provides product positioning training and materials for, account managers, field marketing, and field service engineers
  • Maintains regular communications with direct customers and Intel to explain product roadmap, describe new product features & benefits, and coordinate customer technical interface meetings with Intel
  • Supports competitive analysis and provides account and field service teams with collateral to respond to competitive threats
  • Works closely with Product Development Group (PDG) to define a compelling product roadmap
  • Supports customer escalations by providing clear and compelling collateral to respond to customer specific issue
  • Develops external product communications and messaging with Corporate Marketing support to gain and maintain customer mindshare and product leadership position
  • Acts as key interface between PDG and the Intel Account Team for product and technical inquiries.
  • Performs other duties assigned.

Education

  • Requires a Bachelor’s Degree in Engineering – Electrical, Applied, Physics, or relevant, related field of study.
  • Master’s Degree in Electrical Engineering or Applied Physics with MBA or Marketing degree preferred.

Experience

  • Minimum 10 years’ relevant, work related experience.
  • Minimum 5 years’ experience in Product Marketing.
  • Experience in sales, account management, marketing, sales promotion, or strategic planning in the semiconductor capital equipment business or similarly complex business-to-business technology industry.
  • Experience in presenting technical topics to customers in US, Europe and Asia.
  • Experience in presenting to senior executives to lead and influence product strategies.
  • Front-end semiconductor process technology knowledge.
  • Engineering background is required.
  • Strong technical and presentation skills to directly promote and influence technical and management (customer) audience and represent products within the customer’s environment (photolithography)
  • Strong tactical and strategic thinking to develop long-term product plans as well as react to changing market dynamics (customer, competitor, industry and macroeconomics)
  • Ability to write detailed marketing requirement statements (MRS) that include technical justifications, business case and return-on-investment for the company and the customer
  • Ability to develop product value propositions through deep knowledge of impact to customers.
  • Ability to orchestrate multi-disciplinary teams to develop technical proofs and convert to customer-facing collateral.
  • Ability to convert ‘raw’ technical data into compelling proofs and collateral for product promotion.
  • Ability to lead and influence multiple parts of the organization to gain alignment and buy-in of product proposals and product strategy
  • Ability to interact with engineering teams during product development or field problem-solving and drive solutions with the voice of the customer
  • Detail-oriented in market data analysis, technical data review, and for high-quality collateral creation.
  • Excellent knowledge of collateral creation, particularly with PowerPoint skills, to convey concise and unambiguous messaging
  • Excellent customer service skills, with an advanced understanding of customer relationship building.
  • Ability to use MS Word, Excel, PowerPoint, and electronic e-mail systems.
  • Ability to define and track short and long-term goals and projects.

Personal skills

  • Can observe and respond to people and situations and interact with others encountered in the course of work.
  • Can learn and apply new information or skills.
  • Excellent written and verbal communication skills
  • Excellent interpersonal and teamwork skills with the ability to influence, motivate, mentor, and lead team resources.
  • Excellent presentation skills with peers, executives, customers
  • Strong analytical thinker, with ability to integrate divergent viewpoints
  • Excellent organizational, reasoning, planning, and motivational skills.
  • Excellent problem-solving techniques.
  • Self-starter; self-motivator; willing to do what it takes to get the job done.
  • Excellent decision making skills and business judgment.
  • Excellent written and verbal communication skills
  • Must be able to read and interpret data, information, and documents.
  • Strong customer focus and commitment to customer satisfaction through prioritization, quality, efficiency and professionalism.
  • Ability to complete assignments with attention to detail and high degree of accuracy.
  • Proven ability to perform effectively in a demanding environment with changing workloads.
  • Result driven-demonstrate ownership and accountability.
  • Identifies bottlenecks and drives improvements.
  • Work independently or as part of a team and follow through on assignments with minimal supervision.
  • Demonstrate open, clear, concise and professional communication.
  • Ability to establish and maintain cooperative working relationships with co-workers and customer.
  • Work according to a strict set of procedures within the provided timelines.

Other information

  • Routinely required to sit; walk; talk; hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch. Occasionally required to move around the campus.
  • Occasionally lift and/or move up to 20 pounds.
  • May require travel (specify domestic and/or international) dependent on business needs – specify percentage of travel.
  • Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  • Can observe and respond to people and situations and interact with others encountered in the course of work.
  • Can learn and apply new information or skills.
  • Must be able to read and interpret data, information, and documents.
  • Strong customer focus and commitment to customer satisfaction through prioritization, quality, efficiency and professionalism.
  • Ability to complete assignments with attention to detail and high degree of accuracy.
  • Proven ability to perform effectively in a demanding environment with changing workloads and deadlines.
  • Result driven-demonstrate ownership and accountability.
  • Identifies bottlenecks and drives improvements.
  • Work independently or as part of a team and follow through on assignments with minimal supervision.
  • Demonstrate open, clear, concise and professional communication.
  • Ability to establish and maintain cooperative working relationships with manager, co-workers and customer.
  • Work according to a strict set of procedures within the provided timelines.

EOE AA M/F/Veteran/Disability