Marketing - Strategic Marketing Manager - Hsinchu

Sales & marketing

Other job categories

In a nutshell


Hsinchu, Taiwan


Sales & marketing


8+ years



Job Category

Other job categories



Published: 30+ days ago Job ID: J-00232415-597

Introduction to the job

ASML brings together the most creative minds in science and technology to develop lithography machines that are key to producing faster, cheaper, more energy-efficient microchips. We design, develop, integrate, market and service these advanced machines, which enable our customers - the world’s leading chipmakers – to reduce the size and increase the functionality of their microchips, which in turn leads to smaller, more powerful consumer electronics. Our headquarters are in Veldhoven, the Netherlands, and we have multiple office locations around Taiwan, including our main office in Hsinchu.
The objective of the role is to ensure long term ASML business success through understanding of market & technology changes and ensuring current & future ASML products and strategy are aligned to meet Customer requirements.

Role and responsibilities

Strategy for specific region/account focus, includes aligning technical roadmap.
-Drive process to align customer roadmaps and node requirements (N+1 through N+3) with ASML solutions (target systems and configurations) for new and installed systems addressing both technical and cost performance.
-Develop Customer capacity scenarios and align market opportunity for new & installed systems
-Develop and align competition analysis and competitive positioning strategy
-Develop and align Customer specific value and ROI analysis
-Works closely together with business lines and account teams
In this position you will be driving influence across broader business processes. Your sphere of influence includes among others:
-Product positioning & value recognition at customers within specific region / account focus
-Roadmap alignment with Customers on existing and future products & patterning processes
-Support of corporate technical strategy in defining new areas of growth

Education and experience

MSc or PhD in Engineering or Physical Science or equivalent experience

-Extensive industry experience (semiconductor processing)
-Recognized industry professional with broad understanding
-Experience of Lithography systems and customer application strongly preferred.
-Marketing or commercial experience an advantage


Working at the cutting edge of tech, you’ll always have new challenges and new problems to solve – and working together is the only way to do that. You won’t work in a silo. Instead, you’ll be part of a creative, dynamic work environment where you’ll collaborate with supportive colleagues. There is always space for creative and unique points of view. You’ll have the flexibility and trust to choose how best to tackle tasks and solve problems.
To thrive in this job, you’ll need the following skills:

Deep analytical skills.
-Excellent communicator.
-Ability to manage stakeholders.
-Ability to build bridges across disciplines, both on an executive level, and on an expert technical level.
Achieve great results:
-Remains persistent and follows up on issues until problems are solved, even beyond own area of responsibility in order to meet customer needs
-Defines efficient structures and processes, simplifies work methods or operations to improve performance and deliver results in order to reach agreed goals
-Monitors progress and measures results and overcomes barriers by reacting to changing environmental factors at an early stage; escalates if targets cannot be met
-Excellent commercial / customer skills
Shape the future:
-Has an open mind for new developments and trends also related to areas beyond own expertise and deduces recommendations for improvements; support continuous improvement initiatives
-Thinks beyond own organization in order to leverage new insights; takes on a holistic perspective on issues and considers customers in doing so
Motivate others and cooperate:
-Communicates clearly, concisely and directly to peers and customers as well as managers, listens actively, shows empathy in dealing with others and strives to achieve a shared understanding of own and others' tasks, issues and goals
-Develops and nurtures effective working relationships at different organizational levels both within ASML and externally
-Detects (potential) conflicts, addresses them openly and facilitates solutions in order to achieve alignment
-Respected internally / externally for customer / product and industry knowledge
Leverage own strength:
-Stays focused in highly demanding circumstances and maintains personal effectiveness despite barriers, set-backs or in situations of high uncertainty; proactively adapts plans and behaviors to remain flexible and open to change
-Involves self in issues; is proactive and takes initiative even beyond own area of expertise
-Is able to inspire changes in thinking in a dynamic multi-cultural, cross functional environment

Diversity & Inclusion

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that diversity and inclusion is a driving force in the success of our company.

Other information

-The sector Corporate Strategy and Marketing is responsible for the marketing of ASML product solutions. This sector works closely together with the business lines (product owners), strategy and technology group, and the account teams.
-Senior Marketing Manager reports to the Regional Marketing Director and interfaces internally with Account Management, Product Business Lines, Technical strategy, Customer Support (Application Business Support), etc. and externally with the technical & management interfaces at the customer.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-While performing the duties of this job, the employee routinely is required to sit; walk; talk; hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch.
-The employee is occasionally required to move around the campus.
-The employee may occasionally lift and/or move up to 20 pounds.
-May require travel dependent on company needs.
-Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
-Can work under deadlines.
-The environment generally is moderate in temperature and noise level.
-Must be able to read and interpret data, information, and documents.
-Can observe and respond to people and situations and interact with others encountered in the course of work.
-Can learn and apply new information or skills.

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