“That’s how I see this. To keep on, keep on, that’s what’s needed.”
Vincent Van Gogh was a man committed to his ideas, with unfaltering hope in his own success. He came from Brabant, the region in the Netherlands where ASML too was born. Later in life he longed to return to the region.
Van Gogh’s story is one of ambition, perseverance and trusting yourself in the face of criticism. It's a story we recognize in our own company culture – not giving up, embracing challenges and being confident in our own abilities. We have created a film incorporating Van Gogh’s own words taken from letters to his brother to bring these traits to life. The film celebrates the painters spirit and heritage, and our vibrant partnerships with the Van Gogh Museum and Van Gogh Brabant.
Watch the video and discover these partnerships below
The Potato Eaters: Mistake or Masterpiece?
"‘What I think about my own work is that the painting of the peasants eating potatoes that I did in Nuenen is after all the best thing I did."
- Vincent van Gogh, October 1887
We are proud to support the Van Gogh Museum's autumn exhibition, The Potato Eaters: Mistake or Masterpiece? The exhibition is a tribute to Van Gogh's masterpiece, The Potato Eaters (Aardappeleters), and his time in Brabant.
The story told by Van Gogh's first paintings, studies, sketches and letters is one of ambition, perseverance and trusting yourself in the face of criticism. It's a story we recognize in our own company culture – not giving up, embracing challenges and being confident in our own abilities.
We've also collaborated with the museum on the creation of the Potato Eaters Studio, located within the exhibition. Inside the studio you'll discover how innovation and persistence drove Van Gogh to experiment with paint, color and light. This exhibition is a must see for all!
Van Gogh Museum
ASML collaborates with the Van Gogh Museum to support research into the conservation of Vincent van Gogh’s world-famous paintings.
Located in Amsterdam, the Van Gogh Museum houses the largest collection of Vincent van Gogh artwork in the world. The museum seeks to make the life and work of Vincent van Gogh as well as the art of his time accessible, reaching as many people as possible in order to enrich and inspire them.
In addition to a substantial financial contribution, ASML has allocated a team of engineers to support the museum through research, are developing educational programs for young students, and become a presence in one of the museum’s most famous galleries.
Partners in Science
“Paintings fade like flowers.” – Vincent van Gogh, April 1889
This quote proves true, as many of his paintings and drawings have changed significantly over time due to color degradation. As part of the partnership, a team of ASML engineers work with the Van Gogh Museum’s restoration and conservation studio to support research into the conservation of Van Gogh’s paintings.
Together we investigate how external factors, including light, affect the paint Van Gogh used. By using this knowledge to optimize display conditions and minimize further degradation of the collection, we ensure it can be admired by future generations.
“I am always doing what I cannot do yet, in order to learn how to do it.” – Vincent van Gogh, August 1885
We are developing educational materials, such as 'Masterminds & Masterpieces', for students in primary and secondary schools that help young people discover how innovation drove Van Gogh to experiment with paint, color and light. The artist’s curiosity was key to his craftmanship, and together with the museum, we encourage students to follow in his footsteps – and, like our partnership, connect science with art.
The gallery dedicated to Van Gogh’s early work, including the masterpiece “The Potato Eaters,” is named the ASML Gallery. The village of Nuenen, situated in the Dutch province of Brabant and not far from ASML’s headquarters, was the place where Van Gogh made his artistic breakthrough and where he became one of the most innovative painters of his generation.
Watch this 4K virtual tour of the gallery, featuring “The Potato Eaters”.
Van Gogh Brabant
ASML supports Van Gogh Brabant in preserving the artist’s legacy and local landmarks in the Brabant region.
Born and raised in the Brabant region in the south of the Netherlands, Van Gogh has a legacy that lives on there: his search for perspective and light characterizes his Brabant period, most evident in his first masterpiece, “The Potato Eaters,” which he painted in Nuenen in 1885.
Van Gogh Brabant seeks to preserve and develop Van Gogh’s cultural heritage in Brabant for present and future generations through exhibitions, cultural activities and educational programs. By linking the artistic genius of Van Gogh to the innovative spirit of the Brainport region, ASML and Van Gogh Brabant are able to further enrich the story of Brabant.
ASML is supporting the planned extensions to Museum Vincentre, located in Nuenen – the very town in which Van Gogh lived. The expansion includes the all-new ‘Vincent’s Lightlab’, an interactive experience within the museum that allows visitors to discover light – not only what it is but the role it plays in our daily lives and how Van Gogh experimented with it in his paintings. The expansion of the museum and the opening of Vincent's Lightlab are planned for 2023.
Van Gogh Brabant and ASML are committed to preserving and developing Vincent van Gogh’s cultural heritage for present and future generations. ASML will support and develop educational materials for primary and secondary schools that highlight the important role that Brabant played in the life and work of Van Gogh and the impact he has had on society.