Organizational change | business administration internship: content evaluation & user insights

Introduction 

The organizational transformation in scope for this assignment is called “ADM”, which stands for ASML Development Model. It is the operating model for Development & Engineering (D&E). It describes how we collaborate across clusters and sectors to develop, build, and integrate our complex machines. 

Since ADM was introduced in 2018, a large amount of content has been created to support this organizational transformation, such as blueprints, handbook sections, and training materials. In view of our continuous improvement efforts, we want to ensure this content truly supports our users in their daily work. 
 

Your assignment

Your assignment will focus on evaluating the current ADM content using available data and user feedback. You will identify gaps between content and user needs and define actionable insights, that help us improve the way we support learning and change. 
 

Key tasks include: 

• Data Exploration: Identify and interpret available data related to ADM content usage and user behavior;  

• User Research: Conduct interviews and/or surveys to understand user needs and expectations;  

• User Needs Classification: Use frameworks like the “5 Moments of Need” to categorize user needs;  

• Gap Analysis: Compare user needs with current content offerings to identify gaps;  

• Recommendations: Provide practical suggestions to improve content relevance and accessibility;  

• Impact Evaluation: After implementing improvements, assessing their effect using the same data sources. 
   

This is a bachelor or master’s internship (not suited for a graduation internship) for minimum 5-6 months, minimum 4 days per week (2 days on-site). The start date of this internship is February 2026 (earlier is also possible).

Your profile 

To be a fit for this internship, you:

• Are pursuing a master’s degree in one of the following fields; educational science, learning & development, business administration, organizational change, innovation management, communication science, business analytics or data science (with interest in user behavior and content evaluation);

• Are analytical, structured, and curious about learning in complex environments;

• Are comfortable conducting interviews and translating insights into actions;

• Communicate clearly and work well in a collaborative setting;

• Have experience working with data and drawing meaningful conclusions.
   

Other requirements you need to meet:

• You are enrolled at an educational institute for the entire duration of the internship;

• Attach your cover letter with a clear motivation why you are interested in this internship assignment in particular;

• You need to be located in the Netherlands to be perform your internship. In case you are currently living/studying outside of the Netherlands, your CV/motivation letter includes the willingness to relocate.

• If you are a non-EU citizen, studying in the Netherlands, your university is willing to sign the documents relevant for doing an internship (i.e., Nuffic agreement).

Inclusion and diversity

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.

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