Our business strategy
ASML's strategy is built on six priorities, through which we keep powering technology forward.
Select a priority below to learn more, or continue reading for the full stories.
1. Deepen customer trust
Consistently deliver innovative, high-quality and reliable holistic lithography solutions that foster long-term customer partnerships and set industry standards for excellence
Keeping our lithography systems running 24/7
At ASML, customer trust is a guiding principle woven into the daily work of engineers like Edison Alameda. As a second-line customer support engineer for EUV in Chandler, Arizona, Edison’s job is to ensure the smooth operation of some of the world’s most advanced semiconductor manufacturing equipment and serve as a bridge to the customers who depend on them.
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2. Extend our technology and holistic product leadership
Integrate hardware, software and emerging solutions to create industry-defining products for our stakeholders
1,000-watt EUV light source power shows path to higher productivity
In April 2025, ASML reached a historic milestone: demonstrating the first ever 1,000-watt light source for EUV lithography. This breakthrough, built on 25 years of engineering advancements, showcases our ability to turn fundamental physics into scalable innovation that supports our customers’ roadmaps. It is a critical step toward faster, more cost-efficient production of tomorrow’s cutting-edge microchips that drive high‑performance computing and AI, while supporting innovation across industries like medical imaging, renewable energy, agriculture and modern consumer technology.
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3. Strengthen ecosystem relationships
Collaborate with suppliers, academic partners and industry leaders to foster innovation, resilience and shared success across the value chain
Getting even closer to our suppliers
In the dynamic landscape of semiconductor manufacturing, ASML’s supply chain serves as the foundation of our operations, enabling us to push the boundaries of technology while meeting the evolving demands of our customers. With approximately 80% of our bill of materials sourced from a global network of suppliers, close collaboration and joint innovation have always been at the heart of our strategy. We believe this partnership model not only supports the reliability and quality of our products but also fosters a shared commitment to advancing Moore’s Law, which remains essential for the industry’s continued progress. Wayne Allan, EVP and Chief Strategic Sourcing & Procurement Officer, explains how his organization is strengthening ASML’s ecosystem relationships.
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4. Create an exceptional workplace
Foster inclusivity, support talent development and cultivate a culture where all employees thrive and contribute to long-term success
Diversity is a fact, inclusion is an act
It is one thing to be a diverse organization, benefiting from a workforce with a wide range of backgrounds, cultures, experiences and ways of thinking, but we believe being an inclusive organization – one where everybody can be at their best – can make a real difference. Cristina Monteiro, EVP Human Resources & Organization (HR&O), explains the role that inclusivity plays in enabling innovation to thrive at ASML.
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5. Drive operational excellence
Drive continuous improvement, efficiency and integrity to ensure high performance, quality and resilience throughout the organization
How AI helps drive innovation at ASML
Artificial intelligence (AI) is presenting new ways to extend our innovation roadmap. As well as enhancing lithography efficiency and precision, we expect it to accelerate R&D and help streamline customer support through smarter diagnostics. We believe our recent partnership with Mistral AI positions us to harness these capabilities, helping us deliver next-generation solutions and provide even stronger support for our customers.
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6. Deliver on ESG sustainability
Drive progress in environmental, social and governance issues important to ASML and our stakeholders
Simpler processes can make chip production more sustainable
The global economy relies on a supply of ever-more powerful microchips. As an industry, we believe we have a joint responsibility to advance sustainability in chip production. By developing new lithography technologies with finer resolutions – such as EUV 0.33 NA and the latest EUV 0.55 NA (High NA) system – ASML supports chipmakers in simplifying the manufacturing process, moving from multi-patterning to single patterning. Fewer process steps mean higher productivity and less energy, chemicals and water used.
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